RIIA® Advisor Outreach Campaign Builds Awareness and Sign-ups for RMA® – Next SSU Class April 25

A direct to advisor outreach campaign launched in January is building awareness of RIIA®’s highly-valued Retirement Management Analyst® (RMA®) designation within the advisor community.

Working with Financial Media Group (FMG), RIIA is actively promoting the RMA through emails to 32,000 advisors and inviting them to sign up for the Salem State University distance learning program.  FMG is one of the premier providers of financial databases and marketing services to the nation’s largest and fastest growing broker dealers, fund companies, IMOs and insurance carriers.

“The RMA is uniquely positioned to help advisors increase client satisfaction, grow assets and increase referrals in the changing fiduciary landscape,” said Francois Gadenne, Co-Founder, Chairman and Executive Director of RIIA.  “Our engagement with the advisor community reflects RIIA’s commitment to raising the profile of the RMA, supporting RMAs by providing client marketing resources, and highlighting the value of its client-focused, View Across The Silos℠ approach to retirement planning.”

In the coming days, RIIA will also be launching a new reference book for clients planning for retirement and working with an advisor who has been certified as an RMA.

“The combination of our new client book, website, email outreach, and efforts to increase the number of companies adding the RMA to approved designation lists, is growing the numbers of advisors who are taking the SSU distance learning program,” added Gadenne.  “With the next course starting on April 25, we invite advisors to learn more about the value of the RMA and sign up for the course.”

Click here to see the invitation sent out to advisors or sign up for the the course through the website.  To be added to the FMG email distribution list click here.

Post a Comment